Posted by Ecommerce User
on June 03, 2019
WALTZ 7 awarded German Innovation Award in Gold
For the second time, the winners of the German Innovation Award were honored at a gala ceremony held on May 28, 2019, at the German Museum of Technology in Berlin. More than 350 invited guests from business, politics, and the media accepted the exclusive invitation. The innovation prize is awarded by the German Design Council, which was founded in 1953 at the initiative of the German Bundestag.
Among the winners of the evening was WALTZ 7. Our shower tabs " Shower Bombs" impressed the jury and were awarded the German Innovation Award in " Gold " in the category "Excellence in Business to Consumer – Beauty & Care ".
"An innovative, incredibly easy-to-use product that addresses real needs and has created a completely new product category ," was the reasoning of the jury of the German Innovation Award.
Groundbreaking innovations
The German Innovation Award, presented by the German Design Council, recognizes groundbreaking innovations that have a lasting impact and offer added value for the user. A total of 695 entries were received, including submissions from industry giants such as Samsung, Bosch, Deutsche Telekom, and the Swiss corporation ABB, as well as from hidden champions and start-ups.
“User-centricity is the central focus of the evaluation of submitted innovations. It is the distinguishing feature of the German Innovation Award,” explains Andrej Kupetz, CEO of the German Design Council. This works particularly well when future users are involved in product and design development at an early stage. Many companies have recognized this and are employing appropriate methods to develop an optimal product.
Two competition classes
The German Innovation Award is presented in two competition categories: Excellence in Business to Consumer and Excellence in Business to Business . In addition, a winner was selected in the supplementary category "Design Thinking." The jury awarded "Gold," "Winner," and "Special Mention" distinctions in a total of 40 categories.
This is how it was evaluated
The evaluation criteria for the German Innovation Award encompass topics such as the degree of innovation, user benefit, and economic viability. The innovation strategy should consider aspects like social, environmental, and economic sustainability, as well as energy and resource consumption. Factors such as location and employment potential, durability, market readiness, technical quality and functionality, materiality, and synergy effects also play a crucial role in the judging process.
The winners were chosen by a high-caliber jury – including physicists, patent consultants, computer scientists, finance specialists, product designers, technology historians, and marketers. "This guarantees an individual, neutral, and professional evaluation," emphasizes Kupetz.
German Design Council – the organizer
The German Innovation Award is initiated and conducted by the German Design Council, which was established in 1953 by the German Bundestag and endowed by the Federation of German Industries. For 66 years now, the foundation has pursued the goal of promoting the competitiveness of German companies.
Through its competitions, exhibitions, conferences, seminars, and publications, the German Design Council makes a crucial contribution to knowledge transfer in the areas of design, innovation, and branding. The Council's circle of sponsors currently includes over 300 domestic and international companies employing more than three million people.